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A reviving grayish purple with a rich history enetering the new-era color trends with more creativity, stimulation, and hope for contemporary design.

LRV 50
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Hackrea, Visualizer

With the current rise of purples, we are happy to announce the return of one of the colors that changed the fashion and design world centuries ago. Mauve is the new designers’ choice, and Sherwin-Williams’ colorists didn’t disappoint us with their expert pick – Studio Mauve. The SW 0062 paint color is a pale purple, starring in such color collections as Lore (Colormix Forecast 2023), Historic Interior Color Wall, Living Well, and The Jazz Age (1920s). 

Studio Mauve Paint Color Features

In the renowned novel The Picture of Dorian Gray by Oscar Wilde, the author says: “Never trust a woman who wears mauve. It always means that they have a history.” Mauve has indeed been a very influential color over the years. With the well-defined name Studio Mauve, the mauve shade from SW is a mid-tone washed-out purple; we would even regard it as pastel. It celebrates the past and the contemporary passion for creativity. Psychologists associate purity, femininity, and renewal with this delightful purple tone.

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Studio Mauve: Is It Warm or Cold?

The spring-purple shade is a balanced warm paint color. One of the defining features of this beautiful color is care, and a shade infused with support and comfort cannot be cold. Everything about this paint color, what we see and feel, leads to one conclusion – Studio Mauve is surely warm.

How Does Lighting Affect Studio Mauve?

In rooms with different exposures, where natural light has different temperatures, colors behave differently. Take, for instance, a room with north-facing windows. The generally known as warm Studio Mauve will transform into a cooler gray-purple shade under cold daylight. The same effect gets rendered in rooms with eastern exposure in the evening and western exposure in the morning.

Let’s take a look at the other side of the house! SW 0062 becomes the best version of itself in rooms with south-facing windows, inviting a pleasant pinkish effect. The warm pink-purple shade comes to the surface in interiors with eastern exposure in the morning and western exposure in the evening as well.  

All clear with natural light. What about artificial light? It mainly depends on the light temperature, yet artificial lighting tends to bring a rather muted effect on the color, resulting in a pottery mauve shade.

Studio Mauve LRV

If you are new, here is a quick insight: the Light Reflectance Value shows the amount of light reflected by a color from 0 to 100, which is from true black to true white. Simultaneously, it determines how light or dark the particular shade is. With an LRV of 50, SM, aka Studio Mauve, enters the group of middle tones, neither dark nor light. The perfect mauve shade. 

It skillfully reflects the light, keeping the space relatively light, yet designers recommend ensuring lots of natural or artificial light to preserve the gorgeous individuality of the springtime purple version.

Studio Mauve Undertones

A mauve shade is more than pale purple. It has distinctive undertones that are responsible for the way it reads. At SM, there are gray and beige undertones, or, as we call it, greige. This explains why in cool light, this mauve leans purple-gray. And, the opposite, in warm light, it reads a warm pottery mauve.

Similar Colors

Over the years, paint manufacturers have worked on various purple shades as the color entered the trends and went out of style several times. Now, it is time the color brands showed their rich collection. Especially for this article, the best mauve shades similar to SW 0062 from Sherwin-Williams and other beloved brands:

  • Imagine SW 6009 by Sherwin-Williams – an intuitive and inspirational pale purple that would stand out alongside SW 0062 if it weren’t for the unperceivable lower LRV;
  • Chaise Mauve SW 6016 by Sherwin-Williams – a gentle grayish purple with warm undertones, a slightly deeper alternative to Studio Mauve;
  • Vaguely Mauve SW 6015 by Sherwin-Williams – a lighter, almost lavender powdery purple with rather refreshing undertones that still stay close to comfort;
  • Batik AF-610 by Benjamin Moore – a substantially warmer, even pink mauve for an increased sense of warmth in rooms with northern exposure;
  • Porcelain 2113-60 by Benjamin Moore – a cooler lavender mauve refreshed with spring air and impressively invigorating;
  • Georgian Pink HDC-CL-25G by Behr – one would not notice a single difference between this slightly muted mauve and the dusty purple from Sherwin-Williams;
  • Mauve It N120-3 by Behr – an inspirational and hopeful soothing purple, a bit warmer than Studio Mauve;
  • Josephine MQ3-01 by Behr – a lighter pastel pink-purple for a creamier alternative of mauve.

Coordinating Colors

Studio Mauve is a romantic color with feminine energy – delicate, aspiring, and, at some level, tricky. Colorists see it paired with other mauve variations, darker or lighter, and deeper and softer tans to keep this free purple shade down to earth. Another designer’s pick is blue – a mid-tone powdery blue would work perfectly. These are the suggested paint colors from Sherwin-Williams:

  • Skyline Steel SW 1015 – a neutral lavender greige (gray and beige), pretty cool on the sample, yet it may reveal a subtle earthy cast when applied to a surface;
  • French Moire SW 9056 – a middle-tone powdery shade of saturated blue, pure and devoid of undertones; a color for your well-being;
  • Poetry Plum SW 6019 – a dark, slightly dusted mauve shade; pretty deep and sophisticated – perfect to pair with the light Studio Mauve in a design with a monochromatic code;
  • Softer Tan SW 6141 – a very light earthy tan that would organically replace whites and grays in design projects that need a trendy neutral shade;
  • Serengeti Grass SW 9116 – middle-tone tan gravitating toward the dark side with a contrastive personality to complete the intended pastel effect by SW 0062.

Use of Studio Mauve in the Interior

The so-called blushy pink or smoky mauve from SW is a versatile paint color. Cottage, Coastal, and Vintage styles are associated with this romanticized purple shade. There are also other excellent design ideas for making the most of this trendy paint color in your house.

Cozy Cottage Style

With more coziness than Rustic and added Farmhouse flair, the Cottage style inspired by French Provence or Italian villas feels complemented by such a charming paint color like Studio Mauve. With additional decors, such as a few trinkets, the mandatory gold accents, untreated natural finishes, antique furnishing, and the indisputable mauve paint on walls, the nostalgic ambiance that pays tribute to the romanticized cottage design will become your designer mark.

Classic or Modern

If you are into trendy colors, you probably know that purple, particularly lavender, is the color of the year 2023 and sets the beginning of a design age dominated by purple shades. Additionally, purple serves as a transition from neutral to bright that the fashion and design world is experiencing. In the same way, a popular tone, mauve acts in interiors – as a transition from one style to another.

Designers use Studio Mauve as a base color in design projects that assume modern furnishing and decor in once-classic interiors, mostly apartments. The blush purple from SW resonates with the nostalgic classic molding and authentic floor parquet and the freshness of contemporary free layouts and simple lines.

Feel at Home in the Bedroom

Today, it is hard to find a color that appeals to your taste, integrates fast into the existing palette, and doesn’t forget about comfort in the bedroom. Luckily, Studio Mauve, the surprisingly flexible shade of smoky purple, covers all those features, while its neutrality speaks to most tastes. The warm mauve from SW is one of the coziest paint colors for the bedroom that lean toward most styles, Boho, Modern, Neoclassical, Traditional, and so on. 

We cannot skip the rushing urge to reveal the feminine energy that hides behind the pastel mauve, making it an expert choice for a woman’s or a teen girl’s bedroom.

Lavender-Kissed Kitchen

Like classy neutral paint colors, mauve is a timeless shade for kitchen cabinets. No restrictions. Decide on your favorite design style and pair it with SW 0062. The best scenario is combining the grayish purple and gold or black hardware. Lucky you if the sun rays directly hit the color. Additionally, you can give juicy accents a thought, say, emerald green or royal blue accent chairs around the dining table on the canvas mauve background. 

A Bathroom Color to Fall in Love with

Designers have recently rediscovered the charming personality of mauve in the bathroom. Under artificial lighting, it tends to acquire a fantastic pinkish veil that lends unmeasurable taste to a seemingly practical room. The beloved Neoclassical style stands first in line since the pinkish purple underlines the creative side of wall molding. The ultra-modern concept doesn’t stand back, with large mirrors, gold hardware, and downlight fixtures. Studio Mauve is also a successful pairing for luxury design plans, where expensive stones lead in terms of texture. 

Use of Studio Mauve for the Exterior

On the opposite side of dark paint colors for modern cubic exteriors are the light neutral shades with a history, and guess who takes the first place – Studio Mauve. The unfading mauve paint color looks as organic on traditional house exteriors in the company of a dark-colored roof and wood trim. To be short, it is a stately and creative paint color for the exterior walls.

The Studio Mauve SW 0062 paint color by Sherwin-Williams is a trendy returning shade of purple that designers cannot stop speaking about. Bring the same intrigue and the designers’ approval to your interior and exterior with this historical mauve revival.

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